IndiaMART data API: buy leads, catalogs and supplier profiles

IndiaMART InterMESH Ltd. · E-commerce

IndiaMART's data API is organized around the seller's GL account. The buy-lead feed pages through /v1/leads/search (offerId, offerTitle, glUserCity, eto_ofr_approx_order_value); spending a credit to unlock a buyer is /v1/leads/unlock. Catalog cards come from /v1/catalog/items, the prepaid wallet from /v1/wallet/credits, and company KYB fields from /v1/companies/lookup plus /v1/users/profile. Every call form-posts a shared app token with the seller's glusrid and an AK session key.

IndiaMART is India's largest B2B marketplace: manufacturers, wholesalers and MSME sellers open it to browse buy leads, unlock buyer contact details, manage product catalogs, and talk to enquiring companies. Its data API is organized around form-posted calls that carry a shared app token plus the seller's glusrid and an AK session key — covering the paginated buy-lead feed (offerId, offerTitle, glUserCity, eto_ofr_approx_order_value), GL user profiles (COMPANYNAME, GSTIN_number, TURNOVER), the prepaid lead-credit wallet (glusrCreditsAv, blAllocDaily, weeklyLapseDate), catalog items (pc_item_name, in_pc_item_fob_price), public company records (gstVerifiedFlag, legalStatus, yoe), and the lead-unlock call that spends a credit to reveal a buyer's mobile and email.

Screenshots

API surface

Display buy leads
POST /v1/leads/search opendata
Returns the paginated buy-lead feed a seller sees on the BL list: requirement title, quantity, approximate order value, buyer city/company, GST-verified flag, and whether the lead has already been purchased.
Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key; jwt_token on authenticated seller sessions.
- offerId
- offerTitle
- offerDescription
- offerQuantity
- offerVerified
- offerDateIst
- glUserName
- glUserCompany
- glUserCity
- glUserState
- glUserCountry
- glusrid
- fk_glcat_mcat_id
- prime_mcat_name
- eto_ofr_approx_order_value
- eto_ofr_buyer_gst_verified
- purchaseStatus
- memberSince
Illustrative example reconstructed from the app's interface — not a live capture.
```
POST /v1/leads/search HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=95732645&AK=<session-key>&start=0&end=20
```
```
{
  "STATUS": "OK",
  "CODE": "200",
  "DATA": [{
    "offerId": "2419087654",
    "offerTitle": "Industrial PVC Pipe 4 inch",
    "offerDescription": "Need 2000 pcs, ISI marked, delivery Delhi NCR",
    "offerQuantity": "2000 pcs",
    "offerVerified": "1",
    "offerDateIst": "2026-09-23 11:42:00",
    "glUserName": "Ravi Sharma",
    "glUserCompany": "NCR Polymers Pvt Ltd",
    "glUserCity": "New Delhi",
    "glUserState": "Delhi",
    "glUserCountry": "India",
    "glusrid": "81233421",
    "fk_glcat_mcat_id": "174",
    "prime_mcat_name": "PVC Pipes",
    "eto_ofr_approx_order_value": "250000",
    "eto_ofr_buyer_gst_verified": "1",
    "purchaseStatus": "0",
    "memberSince": "2018"
  }]
}
```
Derived from the app's interface; endpoint details are illustrative, not a live capture.
- Reconstructed from the seller's buy-lead list flow.
- Field set matches the lead cards paged into the BL feed.
Seller / buyer profile
POST /v1/users/profile osint
Loads the logged-in (or looked-up) GL user record used by My Profile and BizFeed: name, company, GSTIN, membership type, geo, member-since date, and catalog logo.
Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key.
- glusrid
- FIRSTNAME
- LASTNAME
- COMPANYNAME
- EMAIL1
- MOBILE1
- city
- cityid
- stateid
- GSTIN_number
- CUSTTYPE_NAME
- TURNOVER
- glusr_usr_logo_img_90x90
- glusr_usr_latitude
- glusr_usr_longitude
- glusr_usr_membersince
- glusr_listing_status_reason
Illustrative example reconstructed from the app's interface — not a live capture.
```
POST /v1/users/profile HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=95732645&comp_logo=1&others=glusr_usr_latitude,glusr_usr_longitude,glusr_usr_membersince,glusr_listing_status_reason
```
```
{
  "glusrid": "95732645",
  "FIRSTNAME": "Anita",
  "LASTNAME": "Mehta",
  "COMPANYNAME": "Mehta Fasteners",
  "EMAIL1": "[email protected]",
  "MOBILE1": "9810012345",
  "city": "Ahmedabad",
  "cityid": "55",
  "stateid": "12",
  "GSTIN_number": "24AABCM1234P1Z5",
  "CUSTTYPE_NAME": "Paid",
  "TURNOVER": "2-5 Cr",
  "glusr_usr_logo_img_90x90": "https://cdn.example.com/logo.jpg",
  "glusr_usr_latitude": "23.0225",
  "glusr_usr_longitude": "72.5714",
  "glusr_usr_membersince": "2014-03-11",
  "glusr_listing_status_reason": ""
}
```
Derived from the app's interface; endpoint details are illustrative, not a live capture.
- Reconstructed from the My Profile and BizFeed profile flow.
- Field set matches the GL user record bound to the profile screens.
Buy-lead credit wallet
POST /v1/wallet/credits openfinance
Returns the seller's prepaid buy-lead credit wallet and weekly allocation/lapse counters that gate purchasing a lead from the BL list.
Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key.
- STATUS
- CODE
- MESSAGE
- glusrCreditsAv
- blAllocDaily
- blAllocCreditCurweek
- blConsumeCreditCurweek
- blLapseCreditCurweek
- blPurchaseCount
- weeklyLapseDate
- yearlyLapsable
- weeklyExpAvai
- weeklyExpAlloted
- totalExpAvai
Illustrative example reconstructed from the app's interface — not a live capture.
```
POST /v1/wallet/credits HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=95732645&AK=<session-key>
```
```
{
  "STATUS": "OK",
  "CODE": "200",
  "MESSAGE": "Success",
  "DATA1": {
    "glusrCreditsAv": "42",
    "blAllocDaily": "10",
    "blAllocCreditCurweek": "50",
    "blConsumeCreditCurweek": "8",
    "blLapseCreditCurweek": "0",
    "blLapseDaily": "0",
    "blPurchaseCount": "126",
    "weeklyLapseDate": "2026-09-28",
    "yearlyLapsable": "120"
  },
  "DATA2": {
    "weeklyExpAvai": 18,
    "weeklyExpAlloted": 25,
    "weeklyExpDate": "2026-09-28",
    "hostingExpAvai": "4",
    "totalExpAvai": "22"
  }
}
```
Derived from the app's interface; endpoint details are illustrative, not a live capture.
- Reconstructed from the daily business-summary wallet card.
- Counters match the weekly allocation and lapse display.
Product catalog listing
POST /v1/catalog/items opendata
Lists a seller's (or searched) catalog items with display id, name, FOB price, MOQ, micro-category, and company glusrid — the same payload that fills My Products and search result cards.
Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key.
- productListingStatus
- prod_det_displayID
- prod_det_detail_itemname
- pc_item_name
- prod_det_descsmall
- prod_det_price
- prod_det_currency
- in_pc_item_fob_price
- prod_det_prodSearchMinOrderQuantity
- prod_det_prodSearchMOQUnitType
- prod_det_mcat_id
- prod_det_mcat_name
- prod_det_cpnyname
- prod_det_glusr_id
- pc_item_status
Illustrative example reconstructed from the app's interface — not a live capture.
```
POST /v1/catalog/items HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=95732645&start=0&end=20
```
```
{
  "productListingStatus": "OK",
  "products": [{
    "prod_det_displayID": "DID-884210",
    "prod_det_detail_itemname": "SS 304 Hex Bolt M12",
    "pc_item_name": "SS 304 Hex Bolt M12",
    "prod_det_descsmall": "Fully threaded, DIN 933, MOQ 1000",
    "prod_det_price": "4.50",
    "prod_det_currency": "INR",
    "in_pc_item_fob_price": "4.50",
    "prod_det_prodSearchMinOrderQuantity": "1000",
    "prod_det_prodSearchMOQUnitType": "Piece",
    "prod_det_mcat_id": "1742",
    "prod_det_mcat_name": "Hex Bolts",
    "prod_det_cpnyname": "Mehta Fasteners",
    "prod_det_glusr_id": "95732645",
    "pc_item_status": "1",
    "prod_det_250_250": "https://cdn.example.com/bolt.jpg"
  }]
}
```
Derived from the app's interface; endpoint details are illustrative, not a live capture.
- Reconstructed from the My Products and search-result card flow.
- Wire fields match the catalog item model behind product cards.
Company / supplier record
POST /v1/companies/lookup osint
Fetches the public company card used on supplier/buyer profile screens: legal name, contact person, GST/verified flags, employee band, year of establishment, and PNS/WhatsApp numbers.
Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key.
- glUserID
- glUserDisplayId
- dirSearchCompany
- dirSearchContactPerson
- dirSearchDesignation
- dirSearchCity
- dirSearchState
- dirSearchCountry
- dirSearchPin
- dirSearchAddress
- mobile
- whatsAppNumber
- gstVerifiedFlag
- verifiedSupplierFlag
- numberOfEmp
- yoe
- legalStatus
- biz
- companyLogo
Illustrative example reconstructed from the app's interface — not a live capture.
```
POST /v1/companies/lookup HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=81233421&AK=<session-key>
```
```
{
  "glUserID": "81233421",
  "glUserDisplayId": "DID-11209",
  "dirSearchCompany": "NCR Polymers Pvt Ltd",
  "dirSearchContactPerson": "Ravi Sharma",
  "dirSearchDesignation": "Purchase Manager",
  "dirSearchCity": "New Delhi",
  "dirSearchState": "Delhi",
  "dirSearchCountry": "India",
  "dirSearchPin": "110020",
  "dirSearchAddress": "Okhla Industrial Area Phase 2",
  "mobile": "9810098765",
  "whatsAppNumber": "9810098765",
  "gstVerifiedFlag": "1",
  "verifiedSupplierFlag": "1",
  "numberOfEmp": "51-100",
  "yoe": "2009",
  "legalStatus": "Private Limited",
  "biz": "Manufacturer",
  "companyLogo": "https://cdn.example.com/ncr-logo.jpg"
}
```
Derived from the app's interface; endpoint details are illustrative, not a live capture.
- Reconstructed from the supplier profile card flow.
- KYB flags match the verified-supplier badge logic.
Purchase a buy lead
POST /v1/leads/unlock openfinance
Spends one (or more) buy-lead credits to unlock the full buyer contact — mobile, email, company — and returns the remaining glusrCreditsAv balance.
Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key; jwt_token on authenticated seller sessions.
- STATUS
- CODE
- MESSAGE
- offerId
- purchaseStatus
- glUserPhoneMobile
- glUserEmail
- glUserName
- glUserCompany
- glusrCreditsAv
Illustrative example reconstructed from the app's interface — not a live capture.
```
POST /v1/leads/unlock HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=95732645&AK=<session-key>&offerId=2419087654
```
```
{
  "STATUS": "OK",
  "CODE": "200",
  "MESSAGE": "Lead purchased",
  "offerId": "2419087654",
  "purchaseStatus": "1",
  "glUserPhoneMobile": "9810098765",
  "glUserEmail": "[email protected]",
  "glUserName": "Ravi Sharma",
  "glUserCompany": "NCR Polymers Pvt Ltd",
  "glusrCreditsAv": "41"
}
```
Derived from the app's interface; endpoint details are illustrative, not a live capture.
- Reconstructed from the lead-purchase confirmation flow.
- Returned balance matches the wallet counter shown after a purchase.

Data categories

buy leads
supplier profiles
product catalog
lead credits
company records

Where teams use this data

Lead-desk CRM sync
A seller CRM pulls /v1/leads/search on a timer, maps offerId, offerTitle, glUserCity and eto_ofr_approx_order_value onto opportunity cards, then calls /v1/leads/unlock only when a scoring rule fires so credits are not spent on noise.
Catalog-to-ERP product feed
An ERP bot reads /v1/catalog/items and upserts pc_item_name, in_pc_item_fob_price, prod_det_prodSearchMinOrderQuantity and prod_det_mcat_name into the SKU master so storefront prices stay in lockstep with IndiaMART.
KYB enrichment on inbound enquiries
When a new enquiry arrives, a KYB service hits /v1/companies/lookup and /v1/users/profile for gstVerifiedFlag, GSTIN_number, legalStatus, yoe and TURNOVER before a sales agent is assigned.
Credit-wallet burn dashboard
Finance pulls /v1/wallet/credits nightly and charts glusrCreditsAv, blConsumeCreditCurweek and weeklyLapseDate so unused daily allocations are spent before they lapse.

Frequently asked questions

What does the IndiaMART data API cover?

Six resource groups: the paged buy-lead feed at /v1/leads/search, seller and buyer GL profiles at /v1/users/profile, the prepaid lead-credit wallet at /v1/wallet/credits, catalog items at /v1/catalog/items, public company records at /v1/companies/lookup, and the lead-unlock call at /v1/leads/unlock that reveals a buyer's contact details.

How are those calls authenticated?

Each form post carries a shared app token, the seller's numeric glusrid, and an AK session key; authenticated seller sessions also attach a jwt_token. The credit wallet and lead-unlock calls require an active seller session.

What fields identify a buy lead versus a catalog SKU?

A buy lead is keyed by offerId and includes offerTitle, glUserCity, eto_ofr_approx_order_value and purchaseStatus. A catalog SKU is keyed by prod_det_displayID / pc_item_name with in_pc_item_fob_price and prod_det_prodSearchMinOrderQuantity.

Can the credit wallet be read without purchasing a lead?

Yes. POST /v1/wallet/credits returns glusrCreditsAv plus the weekly allocation and lapse counters (blAllocDaily, blConsumeCreditCurweek, weeklyLapseDate) used by the daily business-summary screen.

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Topics

IndiaMART API
buy leads API
B2B marketplace data
supplier profile fields
glusrid
product catalog API
lead credits
supplier verification API

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IndiaMART data API: buy leads, catalogs and supplier profiles

Screenshots

API surface

Display buy leads

Seller / buyer profile

Buy-lead credit wallet

Product catalog listing

Company / supplier record

Purchase a buy lead

Data categories

Where teams use this data

Lead-desk CRM sync

Catalog-to-ERP product feed

KYB enrichment on inbound enquiries

Credit-wallet burn dashboard

Frequently asked questions

More E-commerce apps

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Meta Business Suite

Topics

Need this app's data API integrated?

IndiaMART data API: buy leads, catalogs and supplier profiles

Screenshots

API surface

Display buy leads

Seller / buyer profile

Buy-lead credit wallet

Product catalog listing

Company / supplier record

Purchase a buy lead

Data categories

Where teams use this data

Lead-desk CRM sync

Catalog-to-ERP product feed

KYB enrichment on inbound enquiries

Credit-wallet burn dashboard

Frequently asked questions

Related apps

More E-commerce apps

Meta Ads Manager

Meta Business Suite

Topics

Need this app's data API integrated?