IndiaMART data API: buy leads, catalogs and supplier profiles

IndiaMART InterMESH Ltd. · E-commerce

IndiaMART - B2B Marketplace is the Android app of IndiaMART InterMESH Ltd., the Noida-based company that has run India's largest online B2B marketplace since 1996 and has been listed on the NSE and BSE since 2019. Businesses post what they want to buy, and sellers work those requirements from the BL (buy-lead) list, where each card shows the product, quantity, rough order size and the buyer's city, then spend prepaid credits on a purchase screen to unlock the buyer's phone number and email. My Products is where a seller lists and prices its own catalog with minimum order quantities, the same items buyers find in search results, while supplier profile cards show GST-verified and verified-supplier badges, year of establishment, employee strength and a WhatsApp contact. My Profile and BizFeed hold the seller's own company listing, and a daily business-summary card tracks the lead-credit wallet with its daily and weekly allocations and the date unused credits lapse. Its users are Indian manufacturers, wholesalers, traders and MSME suppliers on free and paid memberships, together with the companies sourcing from them across the country; it competes with TradeIndia and ExportersIndia on the same enquiry-led model, and with transactional B2B platforms such as Udaan, Moglix, IndustryBuying and Amazon Business that sell at published prices.

Buy leads anchor the record set: every wholesale requirement is keyed by offerId and carries offerTitle, offerQuantity, a posting time in offerDateIst, the micro-category prime_mcat_name, an eto_ofr_approx_order_value, the buyer's glUserCompany, glUserCity and glUserState, a buyer GST flag in eto_ofr_buyer_gst_verified and a purchaseStatus marking whether it has already been bought. Unlocking a lead returns glUserPhoneMobile and glUserEmail together with the remaining glusrCreditsAv. On the supply side, catalog items pair pc_item_name with in_pc_item_fob_price, prod_det_prodSearchMinOrderQuantity and its prod_det_prodSearchMOQUnitType, filed under prod_det_mcat_name and tied to the selling company through prod_det_glusr_id.

Company records add KYB-grade attributes — gstVerifiedFlag, verifiedSupplierFlag, legalStatus, year of establishment in yoe, employee band in numberOfEmp and whatsAppNumber — while the GL user profile keyed by glusrid holds GSTIN_number, the CUSTTYPE_NAME membership tier, a TURNOVER band, glusr_usr_membersince and glusr_usr_latitude/glusr_usr_longitude coordinates. The prepaid wallet rounds it out with the daily allocation blAllocDaily, weekly consumption blConsumeCreditCurweek, lifetime blPurchaseCount and the weeklyLapseDate by which unspent credits expire.

Seller CRMs map the lead feed onto opportunity cards and score each lead before a credit is spent on unlocking it; ERP bots keep SKU masters in step with catalog FOB prices, MOQs and micro-categories; KYB services check GSTIN, legal status, years in business and turnover on an inbound enquiry before a sales agent is assigned; and finance dashboards chart weekly credit burn against lapse dates so allocations are not wasted. openData Studio turns these IndiaMART leads, catalogs, company records and credit balances into callable open data for exactly those integrations.

Screenshots

API surface

The endpoints and request/response examples below are reconstructed from the app's interface — illustrative, not a live capture.

Display buy leads

POST /v1/leads/search opendata

Returns the paginated buy-lead feed a seller sees on the BL list: requirement title, quantity, approximate order value, buyer city/company, GST-verified flag, and whether the lead has already been purchased.

Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key; jwt_token on authenticated seller sessions.

offerId
offerTitle
offerDescription
offerQuantity
offerVerified
offerDateIst
glUserName
glUserCompany
glUserCity
glUserState
glUserCountry
glusrid
fk_glcat_mcat_id
prime_mcat_name
eto_ofr_approx_order_value
eto_ofr_buyer_gst_verified
purchaseStatus
memberSince

POST /v1/leads/search HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=95732645&AK=<session-key>&start=0&end=20

{
  "STATUS": "OK",
  "CODE": "200",
  "DATA": [{
    "offerId": "2419087654",
    "offerTitle": "Industrial PVC Pipe 4 inch",
    "offerDescription": "Need 2000 pcs, ISI marked, delivery Delhi NCR",
    "offerQuantity": "2000 pcs",
    "offerVerified": "1",
    "offerDateIst": "2026-09-23 11:42:00",
    "glUserName": "Ravi Sharma",
    "glUserCompany": "NCR Polymers Pvt Ltd",
    "glUserCity": "New Delhi",
    "glUserState": "Delhi",
    "glUserCountry": "India",
    "glusrid": "81233421",
    "fk_glcat_mcat_id": "174",
    "prime_mcat_name": "PVC Pipes",
    "eto_ofr_approx_order_value": "250000",
    "eto_ofr_buyer_gst_verified": "1",
    "purchaseStatus": "0",
    "memberSince": "2018"
  }]
}

Seller / buyer profile

POST /v1/users/profile osint

Loads the logged-in (or looked-up) GL user record used by My Profile and BizFeed: name, company, GSTIN, membership type, geo, member-since date, and catalog logo.

Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key.

glusrid
FIRSTNAME
LASTNAME
COMPANYNAME
EMAIL1
MOBILE1
city
cityid
stateid
GSTIN_number
CUSTTYPE_NAME
TURNOVER
glusr_usr_logo_img_90x90
glusr_usr_latitude
glusr_usr_longitude
glusr_usr_membersince
glusr_listing_status_reason

POST /v1/users/profile HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=95732645&comp_logo=1&others=glusr_usr_latitude,glusr_usr_longitude,glusr_usr_membersince,glusr_listing_status_reason

{
  "glusrid": "95732645",
  "FIRSTNAME": "Anita",
  "LASTNAME": "Mehta",
  "COMPANYNAME": "Mehta Fasteners",
  "EMAIL1": "[email protected]",
  "MOBILE1": "9810012345",
  "city": "Ahmedabad",
  "cityid": "55",
  "stateid": "12",
  "GSTIN_number": "24AABCM1234P1Z5",
  "CUSTTYPE_NAME": "Paid",
  "TURNOVER": "2-5 Cr",
  "glusr_usr_logo_img_90x90": "https://cdn.example.com/logo.jpg",
  "glusr_usr_latitude": "23.0225",
  "glusr_usr_longitude": "72.5714",
  "glusr_usr_membersince": "2014-03-11",
  "glusr_listing_status_reason": ""
}

Buy-lead credit wallet

POST /v1/wallet/credits openfinance

Returns the seller's prepaid buy-lead credit wallet and weekly allocation/lapse counters that gate purchasing a lead from the BL list.

Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key.

STATUS
CODE
MESSAGE
glusrCreditsAv
blAllocDaily
blAllocCreditCurweek
blConsumeCreditCurweek
blLapseCreditCurweek
blPurchaseCount
weeklyLapseDate
yearlyLapsable
weeklyExpAvai
weeklyExpAlloted
totalExpAvai

POST /v1/wallet/credits HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=95732645&AK=<session-key>

{
  "STATUS": "OK",
  "CODE": "200",
  "MESSAGE": "Success",
  "DATA1": {
    "glusrCreditsAv": "42",
    "blAllocDaily": "10",
    "blAllocCreditCurweek": "50",
    "blConsumeCreditCurweek": "8",
    "blLapseCreditCurweek": "0",
    "blLapseDaily": "0",
    "blPurchaseCount": "126",
    "weeklyLapseDate": "2026-09-28",
    "yearlyLapsable": "120"
  },
  "DATA2": {
    "weeklyExpAvai": 18,
    "weeklyExpAlloted": 25,
    "weeklyExpDate": "2026-09-28",
    "hostingExpAvai": "4",
    "totalExpAvai": "22"
  }
}

Product catalog listing

POST /v1/catalog/items opendata

Lists a seller's (or searched) catalog items with display id, name, FOB price, MOQ, micro-category, and company glusrid — the same payload that fills My Products and search result cards.

Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key.

productListingStatus
prod_det_displayID
prod_det_detail_itemname
pc_item_name
prod_det_descsmall
prod_det_price
prod_det_currency
in_pc_item_fob_price
prod_det_prodSearchMinOrderQuantity
prod_det_prodSearchMOQUnitType
prod_det_mcat_id
prod_det_mcat_name
prod_det_cpnyname
prod_det_glusr_id
pc_item_status

POST /v1/catalog/items HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=95732645&start=0&end=20

{
  "productListingStatus": "OK",
  "products": [{
    "prod_det_displayID": "DID-884210",
    "prod_det_detail_itemname": "SS 304 Hex Bolt M12",
    "pc_item_name": "SS 304 Hex Bolt M12",
    "prod_det_descsmall": "Fully threaded, DIN 933, MOQ 1000",
    "prod_det_price": "4.50",
    "prod_det_currency": "INR",
    "in_pc_item_fob_price": "4.50",
    "prod_det_prodSearchMinOrderQuantity": "1000",
    "prod_det_prodSearchMOQUnitType": "Piece",
    "prod_det_mcat_id": "1742",
    "prod_det_mcat_name": "Hex Bolts",
    "prod_det_cpnyname": "Mehta Fasteners",
    "prod_det_glusr_id": "95732645",
    "pc_item_status": "1",
    "prod_det_250_250": "https://cdn.example.com/bolt.jpg"
  }]
}

Company / supplier record

POST /v1/companies/lookup osint

Fetches the public company card used on supplier/buyer profile screens: legal name, contact person, GST/verified flags, employee band, year of establishment, and PNS/WhatsApp numbers.

Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key.

glUserID
glUserDisplayId
dirSearchCompany
dirSearchContactPerson
dirSearchDesignation
dirSearchCity
dirSearchState
dirSearchCountry
dirSearchPin
dirSearchAddress
mobile
whatsAppNumber
gstVerifiedFlag
verifiedSupplierFlag
numberOfEmp
yoe
legalStatus
biz
companyLogo

POST /v1/companies/lookup HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=81233421&AK=<session-key>

{
  "glUserID": "81233421",
  "glUserDisplayId": "DID-11209",
  "dirSearchCompany": "NCR Polymers Pvt Ltd",
  "dirSearchContactPerson": "Ravi Sharma",
  "dirSearchDesignation": "Purchase Manager",
  "dirSearchCity": "New Delhi",
  "dirSearchState": "Delhi",
  "dirSearchCountry": "India",
  "dirSearchPin": "110020",
  "dirSearchAddress": "Okhla Industrial Area Phase 2",
  "mobile": "9810098765",
  "whatsAppNumber": "9810098765",
  "gstVerifiedFlag": "1",
  "verifiedSupplierFlag": "1",
  "numberOfEmp": "51-100",
  "yoe": "2009",
  "legalStatus": "Private Limited",
  "biz": "Manufacturer",
  "companyLogo": "https://cdn.example.com/ncr-logo.jpg"
}

Purchase a buy lead

POST /v1/leads/unlock openfinance

Spends one (or more) buy-lead credits to unlock the full buyer contact — mobile, email, company — and returns the remaining glusrCreditsAv balance.

Auth: Form fields app_token (shared app token), modid=ANDROID, glusrid, and AK session key; jwt_token on authenticated seller sessions.

STATUS
CODE
MESSAGE
offerId
purchaseStatus
glUserPhoneMobile
glUserEmail
glUserName
glUserCompany
glusrCreditsAv

POST /v1/leads/unlock HTTP/1.1
Content-Type: application/x-www-form-urlencoded

app_token=<app-token>&modid=ANDROID&glusrid=95732645&AK=<session-key>&offerId=2419087654

{
  "STATUS": "OK",
  "CODE": "200",
  "MESSAGE": "Lead purchased",
  "offerId": "2419087654",
  "purchaseStatus": "1",
  "glUserPhoneMobile": "9810098765",
  "glUserEmail": "[email protected]",
  "glUserName": "Ravi Sharma",
  "glUserCompany": "NCR Polymers Pvt Ltd",
  "glusrCreditsAv": "41"
}

Data categories

buy leads
supplier profiles
product catalog
lead credits
company records

Where teams use this data

Lead-desk CRM sync
A seller CRM pulls /v1/leads/search on a timer, maps offerId, offerTitle, glUserCity and eto_ofr_approx_order_value onto opportunity cards, then calls /v1/leads/unlock only when a scoring rule fires so credits are not spent on noise.
Catalog-to-ERP product feed
An ERP bot reads /v1/catalog/items and upserts pc_item_name, in_pc_item_fob_price, prod_det_prodSearchMinOrderQuantity and prod_det_mcat_name into the SKU master so storefront prices stay in lockstep with IndiaMART.
KYB enrichment on inbound enquiries
When a new enquiry arrives, a KYB service hits /v1/companies/lookup and /v1/users/profile for gstVerifiedFlag, GSTIN_number, legalStatus, yoe and TURNOVER before a sales agent is assigned.
Credit-wallet burn dashboard
Finance pulls /v1/wallet/credits nightly and charts glusrCreditsAv, blConsumeCreditCurweek and weeklyLapseDate so unused daily allocations are spent before they lapse.

Frequently asked questions

What does the IndiaMART data API cover?

Six resource groups: the paged buy-lead feed at /v1/leads/search, seller and buyer GL profiles at /v1/users/profile, the prepaid lead-credit wallet at /v1/wallet/credits, catalog items at /v1/catalog/items, public company records at /v1/companies/lookup, and the lead-unlock call at /v1/leads/unlock that reveals a buyer's contact details.

How are those calls authenticated?

Each form post carries a shared app token, the seller's numeric glusrid, and an AK session key; authenticated seller sessions also attach a jwt_token. The credit wallet and lead-unlock calls require an active seller session.

What fields identify a buy lead versus a catalog SKU?

A buy lead is keyed by offerId and includes offerTitle, glUserCity, eto_ofr_approx_order_value and purchaseStatus. A catalog SKU is keyed by prod_det_displayID / pc_item_name with in_pc_item_fob_price and prod_det_prodSearchMinOrderQuantity.

Can the credit wallet be read without purchasing a lead?

Yes. POST /v1/wallet/credits returns glusrCreditsAv plus the weekly allocation and lapse counters (blAllocDaily, blConsumeCreditCurweek, weeklyLapseDate) used by the daily business-summary screen.

Apps similar to IndiaMART - B2B Marketplace

TradeIndia — TradeIndia is an Indian B2B marketplace founded in 1996 that uses an enquiry-based model like IndiaMART, with a focus on export-oriented discovery across categories such as textiles and engineering goods.
Udaan — Udaan is a Bengaluru-based B2B platform that lets small retailers such as kiranas buy wholesale inventory and access logistics and credit through UdaanCapital.
Alibaba — Alibaba is a global B2B marketplace used for international sourcing and export, offering trade assurance and multi-language, multi-currency support.
ExportersIndia — ExportersIndia is an Indian B2B portal established in 1997 that connects Indian suppliers with international buyers, especially in export-heavy industries.
Amazon Business — Amazon Business is Amazon's B2B marketplace offering transactional purchasing with multi-user accounts and approval workflows rather than an enquiry-only model.
Moglix — Moglix is an Indian B2B e-commerce marketplace focused on MRO and industrial supplies with transparent, published pricing.
IndustryBuying — IndustryBuying is a niche Indian B2B e-commerce site for industrial tools, safety equipment and MRO supplies that sells at published prices with corporate accounts and bulk discounts.

More E-commerce apps

Topics

IndiaMART API
buy leads API
B2B marketplace data
supplier profile fields
glusrid
product catalog API
lead credits
supplier verification API

Need this app's data API integrated?

We deliver scoped integrations for any named app — from USD 500 with source-code handoff, or hosted access billed per call. Tell us the data you need.

NDA + SOW on every engagement
Delivery in 3–7 days
Payment only after acceptance
Work scoped to authorized use

Get a quote

IndiaMART data API: buy leads, catalogs and supplier profiles

Screenshots

API surface

Display buy leads

Seller / buyer profile

Buy-lead credit wallet

Product catalog listing

Company / supplier record

Purchase a buy lead

Data categories

Where teams use this data

Lead-desk CRM sync

Catalog-to-ERP product feed

KYB enrichment on inbound enquiries

Credit-wallet burn dashboard

Frequently asked questions

Apps similar to IndiaMART - B2B Marketplace

More E-commerce apps

CHECK24

Krisha.kz — Недвижимость

Vestige Online Shopping App

Topics

Need this app's data API integrated?

IndiaMART data API: buy leads, catalogs and supplier profiles

Screenshots

API surface

Display buy leads

Seller / buyer profile

Buy-lead credit wallet

Product catalog listing

Company / supplier record

Purchase a buy lead

Data categories

Where teams use this data

Lead-desk CRM sync

Catalog-to-ERP product feed

KYB enrichment on inbound enquiries

Credit-wallet burn dashboard

Frequently asked questions

Related apps

Apps similar to IndiaMART - B2B Marketplace

More E-commerce apps

CHECK24

Krisha.kz — Недвижимость

Vestige Online Shopping App

Topics

Need this app's data API integrated?